Healthcare Marketing Consultancy — Charleston, SC

Your practice deserves
a presence that performs.

Strategy · Content · Brand · Growth

You didn't build your practice to spend your days writing captions and figuring out your content strategy. That's where I come in.

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Leslie Bennett — Healthcare Marketing Consultant Charleston SC

Meet Leslie

The strategist behind the brand

With a B.S. in Healthcare Management and nine years in pathology lab operations — including marketing, sales training, and business development — I bring something most marketing consultants can't: I actually understand your world.

Your compliance concerns. Your patient relationships. Your referral networks. The way a busy practice operates day to day. And exactly how to communicate your value to the people who need you most.

I'm based in the Charleston, SC area and work with a select number of healthcare clients at a time — so you always get my full attention, not a template handed to an assistant.

As featured in

South Carolina Voyager Canvas Rebel Bold Journey Bold Journey — Life Lessons & Legacy Partnerships for Profit Podcast

What I offer

Services built for busy practices

Every engagement is tailored to where you are and where you want to go. No cookie-cutter packages, no filler content.

01 — Strategy
Marketing Blueprint
A complete online marketing roadmap built specifically for your practice. Perfect for new business owners or practices that need a clear direction before investing in execution.
  • Brand identity guidance (fonts, colors, voice)
  • Social media strategy & content pillars
  • Platform recommendations & setup
  • 90-day content roadmap
  • One-time deliverable you keep forever
From $1,500
02 — Retainer
Done-For-You Content
Monthly content management so you never have to think about what to post. I handle the strategy, writing, and scheduling — you stay focused on your patients.
  • Monthly content strategy
  • 8–12 crafted social posts + captions
  • SEO blog post (Growth tier)
  • Video script writing
  • Scheduling & publishing
From $1,500/mo
03 — Consulting
Strategy Sessions
For practices that want expert guidance but prefer to handle execution in-house. Walk away with a clear plan, trained staff, and the confidence to execute it well.
  • 1:1 strategy sessions
  • Content training for your team
  • Audit of existing social presence
  • Competitor analysis
  • Actionable recommendations
From $500/session

Monthly retainers

Simple, transparent pricing

Simple monthly retainers with a one-time $500 onboarding fee. No long-term contracts to start. Just consistent, strategic content that builds your practice.

Starter
Essential
$1,500/mo
For practices ready to show up consistently online without the overwhelm.
  • 8 strategic social posts + captions
  • Content calendar & scheduling
  • Monthly content strategy
  • 1 SEO-optimized blog post
  • Monthly performance summary

One-time onboarding fee: $500

Get started
Most popular
Growth
Signature
$2,500/mo
For practices serious about growing their patient base and referral network.
  • 12 strategic social posts + captions
  • Content calendar & scheduling
  • Monthly strategy call
  • 2 SEO-optimized blog posts
  • 2 video scripts
  • Monthly performance report
  • Quarterly brand audit

One-time onboarding fee: $500

Get started
Custom
Blueprint
$1,500 flat
A one-time marketing strategy package. Your complete roadmap — yours to keep and execute.
  • Full brand & voice audit
  • Social media strategy
  • Content pillars & posting framework
  • 90-day content roadmap
  • Platform setup recommendations
Get started

Get in touch

Let's start a conversation

Not ready to book a call yet? Send a message and I'll get back to you within one business day.

I'll respond within one business day. No spam, ever.

✓   Thank you! I'll be in touch within one business day.

Why Leslie Bennett Consulting

The difference is expertise

Most marketing agencies learn your industry from the outside. I already know it from the inside.

✦
Healthcare fluent
A B.S. in Healthcare Management and 9 years in pathology lab operations means I understand your compliance concerns, patient relationships, and referral networks — not just your keywords and content strategy.
✦
Strategy first
I don't just create content. I build a strategic foundation that makes every post intentional, every campaign purposeful.
✦
Boutique attention
I work with a select number of clients at a time. Your practice gets real focus, not a template handed to an intern.
✦
Local & connected
Based in the Charleston area, I understand this market, this community, and what resonates with your patients here.

Let's talk

Ready to elevate your online presence?

Book a complimentary 30-minute discovery call. We'll look at where you are, where you want to be, and whether we're the right fit for each other.

Schedule your discovery call hi@lesliebennettconsulting.com

Common questions

Frequently asked questions

Why do patients choose one medical practice over another?
Patients often choose practices based on trust and familiarity built before they ever step through the door. Practices that communicate consistently online — through social media, blogs, and educational content — give patients a sense of who the doctor is, what to expect, and whether the practice is the right fit. This happens long before the appointment is booked.
How important is social media for medical practices?
Social media is increasingly important for medical practices because patients research providers online before booking appointments. Consistent, strategic content helps practices build trust, stay top of mind for referrals, and differentiate themselves in competitive markets like Charleston, SC.
What does healthcare marketing look like for a small medical practice?
Effective healthcare marketing for small practices doesn't require a large budget — it requires consistency and intentional content. Educational posts that answer patient questions, behind-the-scenes content that makes the practice feel approachable, and messaging that addresses common concerns. A clear strategy matters far more than volume of posts.
Why should a medical practice hire a healthcare marketing consultant?
A healthcare marketing consultant with actual industry experience understands compliance sensitivities, referral-based business models, and the unique communication needs of medical practices. This is fundamentally different from hiring a general marketing agency that applies the same strategy across every industry.
How much does healthcare social media management cost?
Healthcare social media management typically ranges from $1,500 to $5,000 per month depending on scope. Leslie Bennett Consulting offers retainer packages starting at $1,500 per month for medical practices and specialty providers in the Charleston, SC area. A one-time Marketing Blueprint package is also available at $1,500 for practices that prefer to start with strategy.
Does Leslie Bennett Consulting work with practices outside of Charleston?
While Leslie Bennett Consulting is based in Summerville, SC and primarily serves the greater Charleston area, remote consulting and strategy work is available for practices anywhere in South Carolina and beyond.

Latest insights

From the blog

Practical thoughts on healthcare marketing, patient communication, and what actually moves the needle for medical practices.

Healthcare marketing

Why patients choose one practice over another (and it's rarely about the care)

After nine years working alongside medical practices in pathology lab operations, one thing became clear: the practices that grew weren't always the best clinically. They were the ones that communicated best.

Read the full post

Common questions

Frequently asked questions

Why do patients choose one medical practice over another?
Patients often choose practices based on trust built before they ever step through the door. Practices that show up consistently online give patients a sense of who the doctor is, what to expect, and whether the practice feels right for them. That decision happens long before the appointment is ever booked.
How important is social media for medical practices?
Social media is increasingly important because patients research providers online before booking. Consistent, strategic content helps practices build trust, stay top of mind for referrals, and stand out in competitive markets like Charleston, SC.
What does healthcare marketing look like for a small medical practice?
Effective healthcare marketing doesn't require a large budget. It requires consistency and intentional content — educational posts that answer patient questions, content that makes the practice feel approachable, and messaging that addresses common concerns before patients even have to ask. Strategy matters far more than volume.
Why should a medical practice hire a healthcare marketing consultant?
A consultant with real healthcare experience understands compliance sensitivities, referral-based business models, and the unique communication needs of medical practices. That's fundamentally different from hiring a general marketing agency applying the same strategy across every industry.
How much does healthcare social media management cost?
Healthcare social media management typically ranges from $1,500 to $5,000 per month depending on scope. Leslie Bennett Consulting offers retainer packages starting at $1,500 per month for medical practices and specialty providers in the Charleston, SC area, plus a one-time Marketing Blueprint package at $1,500 flat.
Does Leslie Bennett Consulting work with practices outside of Charleston?
Leslie Bennett Consulting is based in Summerville, SC and primarily serves the greater Charleston area. Remote consulting and strategy work is available for practices anywhere in South Carolina and beyond.