Healthcare Marketing Consultancy — Charleston, SC

Your practice deserves
a presence that performs.

Strategy · Content · Brand · Growth

You didn't build your practice to spend your days writing captions and figuring out your content strategy. That's where I come in.

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Leslie Bennett — Healthcare Marketing Consultant Charleston SC

Meet Leslie

The strategist behind the brand

With a B.S. in Healthcare Management and nine years in pathology lab operations — including marketing, sales training, and business development — I bring something most marketing consultants can't: I actually understand your world.

Your compliance concerns. Your patient relationships. Your referral networks. The way a busy practice operates day to day. And exactly how to communicate your value to the people who need you most.

I'm based in the Charleston, SC area and work with a select number of healthcare clients at a time — so you always get my full attention, not a template handed to an assistant.

As featured in

South Carolina Voyager Canvas Rebel Bold Journey Bold Journey — Life Lessons & Legacy Partnerships for Profit Podcast

What I offer

Services built for busy practices

Every engagement is tailored to where you are and where you want to go. No cookie-cutter packages, no filler content.

01 — Strategy
Marketing Blueprint
A 1:1 strategy session and a complete written marketing blueprint built specifically for your practice. Perfect for new business owners or practices that need a clear direction before investing in execution.
  • Brand identity guidance (fonts, colors, voice)
  • Social media strategy & content pillars
  • Keyword research & SEO keyword guide
  • Platform recommendations & setup
  • 90-day content roadmap
  • One-time deliverable you keep forever
$1,500 flat
02 — Retainer
Done-For-You Content
Monthly content management so you never have to think about what to post. I handle the strategy, keyword research, creation, and scheduling — you stay focused on your patients.
  • Monthly content strategy & calendar
  • 2–3 posts per week, with captions
  • Keyword research to guide your content
  • Graphic creation, photo & video editing, including reels
  • Scheduling & publishing
  • Community management (Growth and up)
From $1,500/mo
03 — Consulting
Strategy Sessions
For practices that want expert guidance but prefer to handle execution in-house. Walk away with a clear plan, trained staff, and the confidence to execute it well.
  • 1:1 strategy sessions
  • Content training for your team
  • Audit of existing social presence
  • Competitor analysis
  • Actionable recommendations
From $500/session

Monthly retainers

Simple, transparent pricing

Simple monthly retainers, billed monthly in advance with a 3-month minimum. Your first month is a launch month, so your pages, brand voice, and strategy are ready before the content begins. Just consistent, strategic content that builds your practice.

2 platforms
Essential
$1,500/mo
For practices ready to show up consistently online without the overwhelm.
  • 2 platforms of your choice (Facebook, Instagram, or LinkedIn)
  • 2–3 posts per week, based on what's happening at your practice
  • Custom graphics, plus photo & video editing, including reels
  • Keyword research to guide your content & captions
  • Monthly content calendar & scheduling
  • Monthly content strategy
  • Monthly performance summary
  • Launch month included: page audit & refresh, brand voice, audience & goals research, social strategy, and a custom content calendar
Get started
Most popular
3 platforms
Growth
$2,500/mo
For practices serious about growing their patient base and referral network.
  • Everything in Essential, plus:
  • All 3 platforms: Facebook, Instagram & LinkedIn
  • 3 posts per week, with custom captions written for each platform
  • Keyword research for each platform
  • Posting to relevant local groups
  • Light community management: liking & replying to comments
  • Monthly strategy call
  • Monthly performance report with recommendations
  • Quarterly brand audit
Get started
Multi-location
Full Management
Custom quote
For practices and groups with multiple locations that want a full-service social media partner.
  • Everything in Growth, plus:
  • Content tailored to each location
  • Full community management: DM monitoring & replies
  • Engaging with relevant local accounts to expand your reach
  • Pricing based on your number of locations
Request a quote
One-time
Blueprint
$1,500 flat
A one-time 1:1 strategy session and written marketing plan. Your complete roadmap, yours to keep and execute.
  • Full brand & voice audit
  • Social media strategy
  • Content pillars & posting framework
  • Keyword research & SEO keyword guide
  • 90-day content roadmap
  • Platform setup recommendations
Get started

Add-ons, priced separately: SEO blog posts and email campaigns.

Get in touch

Let's start a conversation

Not ready to book a call yet? Send a message and I'll get back to you within one business day.

I'll respond within one business day. No spam, ever.

✓   Thank you! I'll be in touch within one business day.

Why Leslie Bennett Consulting

The difference is expertise

Most marketing agencies learn your industry from the outside. I already know it from the inside.

✦
Healthcare fluent
A B.S. in Healthcare Management and 9 years in pathology lab operations means I understand your compliance concerns, patient relationships, and referral networks — not just your keywords and content strategy.
✦
Strategy first
I don't just create content. I build a strategic foundation that makes every post intentional, every campaign purposeful.
✦
Boutique attention
I work with a select number of clients at a time. Your practice gets real focus, not a template handed to an intern.
✦
Local & connected
Based in the Charleston area, I understand this market, this community, and what resonates with your patients here.

Let's talk

Ready to elevate your online presence?

Book a complimentary 30-minute discovery call. We'll look at where you are, where you want to be, and whether we're the right fit for each other.

Schedule your discovery call hi@lesliebennettconsulting.com

Latest insights

From the blog

Practical thoughts on healthcare marketing, patient communication, and what actually moves the needle for medical practices.

Healthcare marketing

Why patients choose one practice over another (and it's rarely about the care)

After nine years working alongside medical practices in pathology lab operations, one thing became clear: the practices that grew weren't always the best clinically. They were the ones that communicated best.

Read the full post

Common questions

Frequently asked questions

Why do patients choose one medical practice over another?
Patients often choose practices based on trust built before they ever step through the door. Practices that show up consistently online give patients a sense of who the doctor is, what to expect, and whether the practice feels right for them. That decision happens long before the appointment is ever booked.
How important is social media for medical practices?
Social media is increasingly important because patients research providers online before booking. Consistent, strategic content helps practices build trust, stay top of mind for referrals, and stand out in competitive markets like Charleston, SC.
What does healthcare marketing look like for a small medical practice?
Effective healthcare marketing doesn't require a large budget. It requires consistency and intentional content — educational posts that answer patient questions, content that makes the practice feel approachable, and messaging that addresses common concerns before patients even have to ask. Strategy matters far more than volume.
Why should a medical practice hire a healthcare marketing consultant?
A consultant with real healthcare experience understands compliance sensitivities, referral-based business models, and the unique communication needs of medical practices. That's fundamentally different from hiring a general marketing agency applying the same strategy across every industry.
How much does healthcare social media management cost?
Healthcare social media management typically ranges from $1,500 to $5,000 per month depending on scope. Leslie Bennett Consulting offers retainer packages starting at $1,500 per month (billed monthly in advance, 3-month minimum) for medical practices and specialty providers in the Charleston, SC area, with custom quotes for multi-location practices, plus a one-time Marketing Blueprint package at $1,500 flat.
Does Leslie Bennett Consulting work with practices outside of Charleston?
Leslie Bennett Consulting is based in the Charleston, SC area and primarily serves the greater Charleston region. Remote consulting and strategy work is available for practices anywhere in South Carolina and beyond.